Norbert Jakubke, Idea Catalyst at Matchstick Marketing Inc., moderated a conversation with Derek Lee, Creative Director and Principal at PWL Partnership, and Calum Srigley, Placemaker and Architectural Illustrator at Calum Srigley Design Consulting, on Beyond the Algorithm: Why Human Insight Still Shapes Great Places — digging into the tension between technological efficiency and human meaning in shaping place.
Together, they unpacked why human-centred thinking still matters in land development: AI brings speed and analysis, but it can't replace intuition, empathy, trust, and cultural insight — the qualities that build alignment, sharpen narratives, deepen buy-in, and create places people truly want to belong to.
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