At Symposium 2026, Josh Vanderheide, Founder of Field House Brewing and East Abby Hospitality Group, and John Negrin, Founder of Batch Vancouver, sat down for a fireside on The Shift from Perfectly Designed Spaces to Imperfect Cultural Spaces — exploring hospitality's new era, where guests are turning away from overly curated environments toward spaces that feel authentic, raw, textured, and culturally grounded.
Josh and John talked candidly about how raw, expressive, imperfect spaces are reshaping the customer experience, creating stronger emotional connection, visual engagement, and a renewed sense of place — an honest look at what comes next for hospitality and retail design.
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