At the Urban Experience Alliance Symposium, Tim Ng, CEO and founder of ADHOC STUDIO and Blackline, speaks with Sunny Hahm, Tandem Strategy, about how data and digital tools are reshaping real estate development, sales, and placemaking.
With extensive experience in Toronto and Vancouver, Ng described how his firms use visualizations, buyer analytics, and transaction data to guide planning and marketing. These tools help developers simulate movement through spaces, understand buyer preferences, and adjust layouts, amenities, or pricing accordingly.
He cited Union City, a 12-acre community near Toronto, where buyer insights informed design and pricing decisions and helped sell 1,200 units in three months. Ng also contrasted market dynamics—storytelling and functional layouts in Vancouver, rapid absorption in Toronto, and branded residences for international buyers in Miami.
Overall, the conversation showed how data-driven insights can make developments more responsive, flexible, and successful.